While many businesses have come and gone, several still remain. One can also track the prosperity of the community businesses as they relate to the university through the presence of their advertisements. Such overt sexism is not seen today in print ads. The 1950s in particular have many sexist advertisements and are unabashedly directed to men. The tone of the ads have also been refined over the decades. Alcohol sales do not even occur in NCAA football stadiums across the country. The changing attitudes of the country can be tracked through the advertisements, as at one time cigarette and whiskey ads adorned the football programs of an institution of higher learning! The opinions on ads containing images of alcohol or tobacco use have changed over the years and most people today would not find them appropriate in a college football program. Within these football programs, the advertisements are perhaps the most interesting items.
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